It is important to note that in e-commerce and retail, packaging is no longer the simple shield. It’s a chance to communicate with your customers, embody your company, and sometimes even make more sales to the same consumer. For any firm, whether new or existing in the market, mastering the art of custom boxes and packaging certainly puts you a step ahead.
Now, let’s look at seven ways to change the packaging and make it as exciting as opening a present.
- Embrace Eco-Friendly Materials Without Compromising Style
Today’s consumers are likelier to purchase from a brand that aligns with their environmental beliefs. Making packaging out of recycled cardboard, kraft paper, and biodegradable fillers is not only cost-effective but also touches the green button of most consumers.
But, let’s face it, eco-friendly doesn’t have to be dull. There are still possibilities to make luxury packaging boxes look classy with the help of sustainable materials with smooth textures, foil, or pastel colors. Highlight your company’s environmental sustainability policy using printed boxes with logos that capture your audience’s attention.
- Invest in Design That Tells a Story
Your packaging is part of the image that represents your company. Custom boxes can be as memorable as the product inside if the design is made with a lot of planning. Select one or many colors, fonts, and patterns to represent your brand and communicate your message.
For instance, a brand specializing in handmade products will use raw natural colors and drawings, while a company specializing in technology products will use simple and sleek designs. Leave your packing plain; adding a note or inserts with your company logo to your mailer boxes goes a long way.
- Go Beyond Standard Sizes and Shapes
Everyone is no longer a cookie-cutter model. Today’s customer craves personalization, including the dimensions and styles of packaging. By making your products in precise sizes that are more appropriate for their use, you can save on material costs and reduce the likelihood of damage.
Just imagine how creative and beautiful custom gift boxes wholesale to fit a boutique store would look. When the design is done uniquely, it makes the recipient happy and improves the brand’s image. Other structures like hexagonal or drawer-like boxes can add to your customer’s unboxing experience.
- Make Functionality a Priority
Aesthetics are important. Your packaging must enclose your product, be easy to open, and ideally perform another function. Cardboard shipping boxes can help survive rough handling for the shipment of fragile items, while clever closing or re-closable solutions will enhance the box’s utility for the consumer.
Follow examples of e-commerce giants who use tamper-evident packaging or recyclable bags. Custom CBD boxes can be made safe for children through a child lock while making the box stylish. Functionality shows that you care about your customers and helps to gain their trust in your brand.
- Leverage the Power of Printing for Branding
Why have ordinary packaging when you can turn it into a marketing tool? Branded packaging is a very low-key but effective method of making yourself and your product more visible. You can add your company’s logo, tagline, or QR code to your design.
For example, branded logos on custom printed boxes help your brand become easily identifiable by people. Some of the best printing technologies that one can use to make the logo more conspicuous are foil stamping or spot UV. Make your packaging pop: choose bold graphics, bright colors, or funny phrases to encourage customers to take photos and share on social media.
- Create a Multi-Sensory Unboxing Experience
Unboxing is not only about the sight; it is about the performance that targets all the senses: soft texture, nice smell, and even subtle sounds. The stuff used in luxury packaging boxes or the sound that tissue papers make when one rubs them between fingers and thumbs is associated with luxury.
Some of the best touches include scented liners or branded audio clips that play when the box is opened. All these multi-sensory touches are unique ways of making the unboxing experience enjoyable, and customers are ready to express their happiness online. This is a huge plus in a world where searching for “shipping boxes near me” gives the most basic and uncreative results.
- Offer Customization Options for Your Customers
Allowing customers to design their preferred packaging can help capture their attention and loyalty. Offer choices to pick the product’s color, write a special message on the product, or choose the packing style.
Custom gift boxes allow the consumer to design the packaging for companies that sell gift items. While this is useful for any company, companies that offer specific products, such as skincare or wellness products, will find it useful to provide customized CBD boxes to display the product in style.
You are not selling an object but an experience that comes with the customization option. In today’s world, it is all about the experience.
Final Thoughts
Implementing these revolutionary ideas can improve your packaging experience when designing custom-branded mailers or cardboard shipping boxes. The packaging’s design, functionality, and sustainability can easily be enhanced so that it becomes something that people would be happy to share with others. Start rethinking packaging today and see how it changes the items on the shelves and the brand itself.
Looking for a packaging manufacturer? Custom Divine Boxes is here to help! Our professionals will tell you the best-suited material and designs for your product. Contact us now, and trust us, you will always be satisfied!