Sustainability is the greatest challenge of our age. Our reliance on single-use plastics has had a negative impact. Going green is easier said than done, but plastic has been the backbone of the packaging industry for decades. Replacing it with sustainable materials is no small feat.

The rising focus on sustainable packaging solutions drives the exponential demand for paper bags. The use of custom paper bags has consistently risen across numerous industries. 

This will spur the paper bag market to grow from US$5.2 billion in 2022 to US$7.2 billion in 2032. Between 2020 and 2030, the market is anticipated to grow at a CAGR of 4.1%.

So, are you ready to learn the major factors supporting the growth of the paper bags market? Then, continue reading to quench your thirst for information regarding sustainable packaging! 

Sustainable Custom Paper Bags

Kraft bags are lightweight, affordable, and biodegradable packaging solutions. They are also nonreactive and are used to package food, beverages, clothes, and various high-end products. FMI gives an exhaustive overview of the paper bag market, covering its exponential growth and elaborating on its importance. 

According to Future Market Insights (FMI) Analyst:

“Paper bags are getting increasingly well-liked as an improvement over single-use plastic bags. Many governments have outlawed the usage of plastic products. Leading market participants are looking at this as a lucrative opportunity. To stand out in the crowd of competitors, some have produced paper bags made from recycled waste.”

Paper bags are not only an eco-friendly choice. However, they are also an excellent choice for brands to set a benchmark in the competitive market. Understanding the three must-know paperboard grades you need today can help you make the right choice for your packaging needs. Custom paper bags are printed with a specific design, logo, or message. Printing branding essentials and biodegradability help you become a competitive market leader. 

Major Factors Supporting Paper Bags Market Growth

We have discussed what paper bags are. Why is there a need to go with this sustainable packaging solution? Now, let’s move toward the major factors that bring a sudden boom in custom paper bags. 

1. The Impact of Plastic Bags

“Plastic bags are bad and, for the most part, unnecessary.” 

                                                                                                                     - David Suzuki

The harmful impact caused by plastic bags is one of the main factors driving the expansion of carry-out bags. Many countries around the globe are permitting the use of plastic bags. The main reason behind this act is to reduce carbon footprints. 

This has led to a shift in consumer buying behaviors. For example, a survey shows younger consumers (<45>86% willingness to pay more for sustainable packaging.”

The demand for custom paper bags has risen as people become more eco-conscious. They are also educated about the damages caused by plastic bags. Therefore, they prefer to purchase from a brand that delivers its products in Kraft paper bags. 

2. Advancements in Paper Bag Technology

Another factor contributing to the expansion of paper bags is the advancement in paper technology. Paper bags are now manufactured from durable materials, making them a more practical solution than plastic bags. Additionally, paper bags are now being made using recycled materials. 

White paper bags are an emerging name that helps reduce the burden of toxic land waste. With these advancements, paper bag packaging is now a more versatile option. Various industries, such as retail, food, beverage, and many more, use paper bags to attract customers’ attention.

3. The Rise of Eco-friendly Brands

The rise of eco-friendly brands has also contributed to the increased use of bags. According to research, approximately 50% of new items 2021 were sustainable. This data led the brand to focus on sustainability marketing approaches. 

Many companies are now making a conscious effort to minimize their environmental impact. One way to do so is to switch to paper grocery bags. This not only helps to reduce plastic waste but also improves a company’s image. In addition, paper bags are an excellent way to promote the brand by showing its commitment to sustainability. 

4. The Increased Use of Organic and Biodegradable Materials

The hype of using biodegradable materials has led paper bag manufacturers to use organic materials. Nowadays, biodegradable paper bags, including cookie bags and paper food bags, are prevalent in the market. They are non-toxic to the environment and simple to make. The government is also encouraging the use of biodegradable paper bags. This act promotes sustainable packaging on social media and TV channels. 

5. The Use of Paper Bags in the E-commerce Sector

“We all have a role in protecting our planet.”

                                                                                                                       - Hamdi Ulukaya

Going green isn’t the responsibility of a single person. Instead, everyone should play a role in making our planet happy. For this reason, the use of paper bags in the e-commerce sector has also increased in recent years. 

Businesses can send their products directly to consumers in paper bags. Many brands also sell paper bags with handles on their websites, making it easier for consumers to purchase custom paper bags from the comfort of their homes. In addition, online marketplaces, including Amazon, Etsy, and Zazzle, have made it easy for consumers to purchase products while being eco-conscious. 

6. A Better Canvas for Brand Marketing

As containers like glass or metal jars display, only a tiny portion of your label is visible on a store shelf. Since the bags are rectangular, printing is allowed on all sides. In addition, the company’s logo can be featured on the bag, making it a branding tool. 

Take-out bags are also used for event promotions. Many events, including trade shows and exhibitions, provide custom paper bags to the attendees. The branding part of paper bags also brings a revolution in the paper bag market. 

Concluding Remarks!

The custom paper bag market is expanding rapidly. Many factors are responsible for this rapid growth, like the negative impact of plastic bags. As more people become eco-conscious, the demand for paper bags will likely continue to grow. Businesses can take advantage of this and promote their brand. They can show they are playing their part to make our planet happy and toxic-free.