The beauty industry is booming, and so is the damage it does to the environment. As sustainability concerns both the company and the customer, using earth-friendly custom packaging effectively changes the world. This blog explores seven sustainable packaging ideas for your practical and beautiful cosmetics. 

Let's dive in!

Why People Should Choose Eco-Friendly Packaging Over Plastic Packaging

Plastic packaging is way too harmful for the environment, so companies should switch to eco-friendly packaging to increase their ROI. Here’s a comprehensive table that tells you why you should opt for sustainable boxes:

1. Biodegradable Materials for Packaging

“Sustainability is no longer about doing less harm. It’s about doing more good.”

                                                                                                                                                       – Jochen Zeitz

In the packaging area, it is easy to go green using environmentally friendly materials such as kraft paper or cardboard for custom boxes. These materials break down by themselves and can be used for cosmetics such as lipsticks, powders, and skin care products. For instance, biodegradable bath bomb boxes protect the product and appeal to eco-conscious buyers.

2. Reusable Packaging Designs

Reusable packaging benefits the environment and creates more value for customers. Choose glass jars or metal tins for your lotions or balms, such as eye creams. These can be reused by refilling or recycling them, eliminating the concept of single-use packaging. Combine this approach with custom shipping boxes to guarantee that the products reach the clients safely.

3. Minimalist Packaging Design

The phrase ‘less is more’ is never more accurate than in the design world. Simplified packaging design minimizes the use of materials while offering a class. Specifically, a white kraft paper with a minimalist look and feel custom face primer box with minor branding can appear luxurious and cost much less than the average expensive box, which is both environmentally friendly and fits the company’s sustainability vision.

4. Plant-Based Inks for Printing

Replace petroleum inks with bio inks. These inks are harmless to humans and the environment and offer vibrant printing quality. You can use them for your foundation boxes to create catchy designs that will not affect the environment.

5. Compostable Packaging

Biodegradable products, such as cornstarch plastic or bagasse, are suitable for brands that want to reduce waste. Small cosmetics, such as lip balms or mascara, can be packaged in product-specific boxes made from compostable material.

6. Packaging with Multifunctional Value

Recycle your packaging. Consider boxes or cases that serve as storage space or shelves for your cosmetics. Thus, multifunctional designs are sustainable and provide extra value to your customers. All these ideas are best used with custom cosmetic boxes or other relevant packaging.

7. Beeswax Packaging

Beeswax is another interesting and environmentally friendly material for cosmetics packaging. It is a very malleable wax that can be easily shaped to form a protective layer for wrapping things or as a lid. Beeswax packaging involves coating fabrics such as cotton with beeswax, jojoba oil, and coconut oil. It is a good solution for replacing plastic and opens many creative and easily distinguishable branding opportunities.

Furthermore, beeswax packaging comes in different colors and prints, making it easy for brands to develop designs they will like. It is also cheaper than most other environmentally friendly packaging materials. Besides its appearance and cost advantages, beeswax is the most suitable material for cosmetics because it is antimicrobial. These qualities help defend products from contamination and require strength to protect them during storage or transportation.

Aligning Packaging Colors with Sustainability Goals

Colors are among the most critical aspects to consider when designing sustainable packaging. Brown, green, and lighter shades are associated with environmental causes. To learn more about choosing the right colors for your packaging, read our other article, The Ultimate Guide to Perfecting Custom Packaging Colors. This guide provides actionable tips to ensure your brand colors align with your values.

Final Thoughts

Implementing sustainable packaging ideas improves the environment while making your company a responsible cosmetic brand leader. The box choice is unlimited; it can be customized, have one function, or have several. Choose sustainability now and become a part of change! As one of the best packaging suppliers, Custom Divine Boxes offers biodegradable and eco-friendly materials for designing your packaging. Contact our material analysts, who will guide you on which material perfectly suits your brand’s needs while being eco-friendly. 

How are you incorporating sustainable practices into your packaging strategy? Share your thoughts in the comments below!